They have devised a unique system to help the consumer find the right wine with the help of a short questionnaire. They ask three simple questions 1) What is your favourite hot drink, 2) Do you prefer 'no-added sugar' or regular soft drinks and 3) Do you like salt. Based upon your answers you are put into one of four categories: Sweet, Fresh, Smooth and Intense.
This system helps the consumer look in the appropriate area and they will be more certain to find wines that they like.
I was told I was Smooth category and intensity no 9 so I would propably like some of the no 8 and some of the no 10 but mostly the 9s. There were four tables full of the appropriate wines and we were then talked through as many as we wanted to try. (There was the spitton available so you didn't end up well oiled after the first couple of tastings - shame though!)
Each table had appropriate canapes for us to try and help get an idea of food pairing.
|Some of the Sweet selection|
Sweet wines can be a particular bargain and worth stocking up for the wine rack when you see them. This wine is available on-line and in store. I will be popping out for some this weekend for sure!!
|Some of the canapes that go with the Sweet group|
Thanks again to Morrisons Cellar for the evening, the wine and the education.
|Oh yes and the science bit!|